A 50% markup is not a 50% margin. One is calculated on cost, the other on revenue - and confusing them can wipe out your profit. Enter cost and selling price to see both numbers side by side.
Cost $10 - Margin and Markup Calculator
A 50% markup is not a 50% margin. One is calculated on cost, the other on revenue - and confusing them can wipe out your profit. Enter cost and selling price to see both numbers side by side.
Your product costs $10. A 50% markup gives a selling price of $10 times 1.5. But a 50% margin means cost is only half the price - so the selling price is $10 times 2. Big difference. Margin and markup are often confused but they produce very different prices. Enter cost or price and the calculator converts between margin and markup instantly.
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Is a 50% markup the same as a 50% margin?
No. A 50% markup on a $100 item gives a selling price of $150 and a profit of $50. But the margin on that sale is only 33.3%, not 50% - because margin measures profit against revenue, not cost. Confusing the two is one of the most common pricing mistakes in retail, e-commerce and wholesale. This calculator shows both numbers side by side so there is no room for error.
The core difference: Margin divides profit by the selling price. Markup divides profit by the cost. Same profit, different denominator, different percentage. A 30% margin equals a 42.86% markup. A 30% markup equals a 23.08% margin.
How to use this calculator - step by step
- What do you want to calculate? - choose the direction: margin and markup from prices, or selling price from a target margin/markup.
- Cost ($) - enter the purchase price or production cost of the item.
- Selling price ($) - the price the customer pays (only in "from prices" mode).
- Margin or Markup (%) - your target percentage (only in margin/markup modes).
- Read the results - margin %, markup %, profit in dollars and the price multiplier.
Margin to markup conversion table
Print this table and keep it next to your register. The margin you want is on the left - the markup you need to apply is on the right.
| Margin % | Markup % | Multiplier | Example ($100 cost) |
|---|---|---|---|
| 10% | 11.11% | x1.111 | Sell at $111.11, profit $11.11 |
| 20% | 25.00% | x1.250 | Sell at $125.00, profit $25.00 |
| 25% | 33.33% | x1.333 | Sell at $133.33, profit $33.33 |
| 30% | 42.86% | x1.429 | Sell at $142.86, profit $42.86 |
| 40% | 66.67% | x1.667 | Sell at $166.67, profit $66.67 |
| 50% | 100.00% | x2.000 | Sell at $200.00, profit $100.00 |
| 60% | 150.00% | x2.500 | Sell at $250.00, profit $150.00 |
Real-world pricing examples
Margin: 73.3% | Markup: 275% | Multiplier: x3.75
Margin: 68.0% | Markup: 212% | Multiplier: x3.12
Margin: 22.4% | Markup: 28.9% | Multiplier: x1.29
Margin: 48.4% | Markup: 93.9% | Multiplier: x1.94
Margin: 60.0% | Markup: 150% | Multiplier: x2.50
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Calculator verified by the LiczGrupa.pl team
Content, formulas and results have been reviewed for accuracy and relevance by our team of specialists.
Reviewed by: Natalia Skrzek